We are Lena Rose
A competitive gymnast turned licensed beauty professional, Jenny took the determination she gained from gymnastics and turned it into her passion and advocacy for green beauty.
Growing up in Naperville, a southwest suburb of Chicago, Jenny Duranski is a spa industry veteran with over 15 years experience. She graduated from North Park University with a Bachelor’s in Organizational Leadership and Management and studied abroad at the International Business School in Jonkoping, Sweden. During her 8-month program, she independently travelled to 30 countries, gathering vast knowledge and work experience from many international businesses.
After working as a certified nail technician for four years, Jenny became ill from working with the toxic products. She began to research all-natural, organic and vegan alternatives, plus determine which ingredients were harmful. In 2013, her research led to founding Noktivo, Chicago’s first and only non-toxic nail salon.
Featured in The New York Times, Self Magazine, Entrepreneur, Brides, Crain’s Chicago Business and having spoke at MommyCon regarding “How to shop for natural products for the family,” Jenny has gained vast credibility in the green beauty industry.
A business member and supporter of the Campaign for Safe Cosmetics, Jenny traveled to Washington D.C. with the organization to lobby in 2016. She shared her personal story with legislators as a professional in the field and discussed why laws need to be written regarding the products beauty industry professionals work with every day.
In April 2017, Jenny founded her second beauty brainchild, Lena Rose, named after her daughter. It is the first green beauty boutique and green spa in Chicago, focusing on vegan, non-toxic, “farm-to-facial” services and products that are 100% safe for your body.
Jenny is a confessed serial entrepreneur, recovering perfectionist who enjoys gardening, building things and serving her local community. She is a proud board member of Local First Chicago, an organization that promotes independent business. She lives in Chicago with her husband and daughter.
What an absolute gem of a place!! Stopped by two weeks ago for an appointment so helpful my skin has never felt better. I'm back again at the end of the month and looking forward to it, keep it up!”
Fabulous Natural Beauty Services, Products and People!
Pretty awesome stuff! Really wish I would have known about this place earlier on in my pregnancy. But so excited to find such an awesome place where I can feel great about the clean products.